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So the company was sold while things were still really really hot in the dot com sector. What a move that was. I'll bet many people wish they had that type of timing. How is that in 2008 Blue mountain cards is still a going concern? One view is that the original builders of the business picked an once-in-a-lifetime period to exit the business and made an unprecedented amount of money. However, these were experience people who were also making a serious move in a serious industry.